How Attorneys Are Using Social Media in 2015 [INFOGRAPHIC]
According to the ABA’s 2014 Legal Technology Survey Report, attorneys are using social media marketing more than ever before, with solos and small firms leading the way in engaging on social media networks, blogging and website development.
According to the ABA report, LinkedIn is by far the most popular social media destination for attorneys, with 99% of large firms (100+ attorneys), 97% of mid-size firms (10-49 attorneys), 94% of small firms (2-9 attorneys) and 93% of solos having a LinkedIn profile.
Solos dominate Facebook, with 45% reporting participation compared with 38% of small firms and just 21% of large firms. Larger firms appear to favor Twitter, with 36% saying their firms maintain a Twitter presence compared with 16% of mid-size firms, 13% of solos and 12% of small firms.
When it comes to blogging, 24% of law firms overall report having a blog and 39% of attorneys say they have obtained clients from blogging. In comparison, 35% of attorneys say they have obtained clients from their social networks.
So according to the data, blogging delivers more clients than social media but fewer lawyers are engage in blogging than social media. (Opportunity!)
This infographic from MyCase.com details how attorneys are using social media in 2015: